Thursday, July 27, 2017

Using Hyperlocal Search Engine to Advertise Your Business

Using Hyperlocal advertising is the new way to find (and keep) your best customers. Hyperlocal is a local community oriented strategy that focuses on educating consumers in the immediate vicinity about particular products and services. It is a time-tested way to engage and grow your business. In online advertising, new terms to describe old ideas come along all the time. Such is the case with "hyperlocal advertising"—advertising to a defined local geographic area, usually a small area such as a region, city, neighborhood, zip code or even a block. The truth is, hyperlocal advertising has been around since humans started doing business, but the term became all the rage nowadays. Small businesses can reap huge benefits from hyperlocal advertising because they do not have to run national ad campaigns to get customer attention. In today's digital world, search is king. If a local company is targeting a local market but doesn't have tremendous name recognition, being found by search engines is paramount.

Lookna is a fraud-free hyperlocal search engine for local businesses. Lookna makes it easier for local companies to be found by search engines. Lookna has a map feature that enables you to drag the map marker to correctly pin your location, thus allowing possible clients to know where your physical location is. For example, if you own a bakery with a Lookna profile in Mesquite Texas, and someone is looking for a Mesquite bakery, chances are your bakery will be listed in the “local pack”—a grouping of similar businesses—and/or on Lookna Maps. That being said, if your company doesn't have a website, it's time to get one. Your website should be optimized for mobile and keywords (both broad and location-based) that would help customers find you during a search. Be certain to include your company’s name, location and phone number on your website. Lookna has a Searcher account-used by anyone who is looking for a specific service or product offered by the advertisers. 

A Searcher account is created thru search page or searcher sign up page. Once the searcher starts communicating with the advertisers, the phone number he used will be saved in the database and will be used as his auto-created login info. Hyperlocal advertising is exactly what it sounds like—marketing in your local geographic area to a narrow set of consumers. That could mean anyone within a 5-mile radius of your brick and mortar or women ages 15-28 working in a certain zip code in your town. It basically allows you to hone your message to a set of individuals with a very specific set of attributes in common. 

Pretty great, right? No more wasting time or money appealing to a market that truly isn’t in your wheelhouse. When advertising your business in a hyperlocal realm, using old school mediums such as newspaper ads, local radio spots, or billboards come into play. Since you have the freedom to delegate where and when your ads will run you have more control over who is exposed to them and a better shot at reaching your particular market of interest.
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