Social
responsibility is at the heart of the 2019
National
Eye Care Awareness Month
 |
| Love Your Eyes |
#EyeCAN - Join myREDvolution is the centerpiece
of this year’s National Eye Care Awareness Month (NECAM), which encourages
Filipinos to advocate for meaningful change in the society.
Spearheaded by Eye Mo, the leading eye drop
brand in the country, #EyeCAN - JOIN myREDvolution inspires Filipino
millennials to embrace their social responsibilities through a series of
activities anchored on four pillars: education and health, environment,
community and the arts, and charity. These activities complement Eye Mo’s
advocacy for proper eye education and eye care, which are crucial to a person’s
overall health.
#EyeCan or “I can Change A Nation” is part of its flagship
campaign “Eyes Mo, Care Mo,” which is now running on its third year. “We
launched the first eye care awareness campaign in 2017 to educate Filipinos on
the importance of healthy eyesight. Every year, we want to build on what we
have achieved, so that we can reach out to more people and educate them on
proper eye care. This year, we are spreading the advocacy further by taking it
to communities, through a series of CSR initiatives that can help push the message
forward and inspire millennials to promote social awareness and positive
change.” said Earl Jayona, Head of Marketing for Eye Mo Philippines.
The #EyeCan - Join myREDvolution campaign builds
on the successes of the 2018 campaign called #REDVolution, which focused on the
millennials and which encourages them to pay it forward through their active
participation in community activities. The campaign kicks off this month and
will run until the end of 2019.
To spread greater awareness on the importance of
eye health, a series of eye care lectures will be held, and free hygiene kits
will be distributed. There will also be free eye checks. The nationwide
campaign highlights Eye Mo’s strong commitment to spreading eye care awareness
by combating the five signs of eye irritation, namely, sore, itchy, red,
watery, and dry eyes. It also continues to advocate for proper eye education
and eye care.
Eye Mo
launches NECAM through school and university invasion
Recognizing the importance of proper eye care
among the youth, NECAM will visit schools and universities via concert tours,
latching onto the power of music to spread the importance of eye health,
bringing it to thousands of students across the Philippines. As part of the
NECAM campaign, a short documentary film will be launched featuring five
outstanding millennials who have contributed positively to society. The short
documentary film aims to open people’s eyes on what they can do so that they
can contribute to changing the nation for the better.
The #EyeCan - Join myREDvolution campaign also
aims to address eyesores in the community by working with youth groups
in cleaning these up. On August 31, executives and volunteers from Eye Mo with
the support of Metropolitan Manila Development Authority (MMDA), Barangay
Health Workers from Barangay Baseco, and Pasig River Rehabilitation (PRRC) have
done tree planting and clean-up drive at the Baseco Beach, Manila. It also
partnered with TV5’s Alagang Kapatid Foundation and held a feeding program to
kids at the Baseco Compound. Various NGOs such as Nestle Philippines and i2i
New York also joined hands with Eye Mo Philippines through giving out protective
sunglasses for adults and packed milk to
kids. A talk on proper eye care, free eye-check ups, consultations, and Eye Mo
products were also given to adults in the community.
Eye Mo has also tied up with numerous
communities in Metro Manila to effect visible change in the environment. As
part of this, volunteers from school organizations and SK groups will also be
tapped to do wall mural paintings to beautify the communities.
The #EyeCan -
Join myREDvolution movement is a call out for millennials and Filipinos alike
to learn and embrace their social responsibilities and bring visible change to
their communities.
